AD.verse fact finding tour to the NEW AGE GLOBAL MEDIA complex in Jakarta on the morning of the 3rd September 07 was a worthy assignment to deserving advertising media practitioners. I hope the trip was an 'eye opener' for most of us.
Personally speaking, I was taken by the size of the complex, totally different from what I earlier perceived as an ordinary & normal 'run of the mill' sort of outfit - a medium size office with an adjacent space stack with post production equipments. It was not so. The complex itself is huge - a 2 story building with a Bali Traditional Penthouse built using used wooden structures
and 'grass roofing'. The washroom annex itself is also of Bali style.
Mr Hoo Eek Kee, The Executive Producer a tall and slender Malaysian Chinese from Kuala Lumpur was kind enough to receive us. He personally conducted us around the building complex explaining the various functions of each editing suites or client projection theater, even the pantry/restaurant; as we all trot along behind him, like school children on their first outing.
I was surprised though that this KL bred Tawkey is so inclined to the local traditional designs - that most available space of the wall are adorned with display of contemporary work of art by local artists.
Another interesting feature is the office layout and design itself. The corridors to all the editing suites and studios some are narrow mostly painted in vivid colours, with minimum lighting, 'entrusting' visitors to a new dimensions. 
The restaurant for staff and guests opens to a landscaped pool, with chefs in their white attire. A nice place to have coffee and creative discussions with your clients.
The complex could be a complete one stop media agency, only that it need an upmarket sound stage and a few state-of-the-art studios for film/television productions.
For a Malaysian businessman finding a 'niche' in video productions business abroad is something to loud about. With 50 years Merdeka and lots of 'Hoo..Haas' in our Film and video industry we have yet to see a Malay production house established abroad, even in the neighbouring country, more so in Indonesia. Ironically most television organisation in Malaysia (private or public) are presently importing lots of Indonesia Film, Teleplays and Drama Series filling in their prime time slots, although no Malaysian tv dramas given a
n airing in the Indonesian television media in exchange.
"It's need guts and iron nerves for a businessman finding a 'niche' in foreign land," I quipped.
"We can built the same if not better if we have the fund," they responded.
I beg to differ.
Personally speaking, I was taken by the size of the complex, totally different from what I earlier perceived as an ordinary & normal 'run of the mill' sort of outfit - a medium size office with an adjacent space stack with post production equipments. It was not so. The complex itself is huge - a 2 story building with a Bali Traditional Penthouse built using used wooden structures
and 'grass roofing'. The washroom annex itself is also of Bali style.
Mr Hoo Eek Kee, The Executive Producer a tall and slender Malaysian Chinese from Kuala Lumpur was kind enough to receive us. He personally conducted us around the building complex explaining the various functions of each editing suites or client projection theater, even the pantry/restaurant; as we all trot along behind him, like school children on their first outing.
I was surprised though that this KL bred Tawkey is so inclined to the local traditional designs - that most available space of the wall are adorned with display of contemporary work of art by local artists.
Another interesting feature is the office layout and design itself. The corridors to all the editing suites and studios some are narrow mostly painted in vivid colours, with minimum lighting, 'entrusting' visitors to a new dimensions. 
The restaurant for staff and guests opens to a landscaped pool, with chefs in their white attire. A nice place to have coffee and creative discussions with your clients.
The complex could be a complete one stop media agency, only that it need an upmarket sound stage and a few state-of-the-art studios for film/television productions.
For a Malaysian businessman finding a 'niche' in video productions business abroad is something to loud about. With 50 years Merdeka and lots of 'Hoo..Haas' in our Film and video industry we have yet to see a Malay production house established abroad, even in the neighbouring country, more so in Indonesia. Ironically most television organisation in Malaysia (private or public) are presently importing lots of Indonesia Film, Teleplays and Drama Series filling in their prime time slots, although no Malaysian tv dramas given a
n airing in the Indonesian television media in exchange."It's need guts and iron nerves for a businessman finding a 'niche' in foreign land," I quipped.
"We can built the same if not better if we have the fund," they responded.
I beg to differ.
I believe, ppioneering any new business venture needs solid vision and mission back by enterprising undertakings and entrepreneurial wisdom. More so if it is beyond our territorial borders.
We lack those. That makes us the Malays fall far behind.
Ohh what a shame.
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